On Quibb I was asked to comment on Hunter Walk’s recent post, More Google Execs Should Blog, Tweet, Share Online. I thought I would share my response here as well:
I write to:
I completely agree with Hunter and have had recent conversations on this topic. There’s so much institutional knowledge that never gets shared outside of companies and individuals’ head.
I’d like to see some creative ideas or startups unlock this wealth of unshared knowledge. The biggest problem is the difficulty and time it takes to write. It’s tough. I still take way too long to write sucky content.