"Hooked" Book is Now Available

I met Nir Eyal nearly a year ago at The Counter, a burger joint in Palo Alto. As a long-time reader of his work, I was thrilled to finally meet him in person. We both ordered salads (I know, at a burger joint) and geeked out about product and behavior design. Toward the end of our meal, Nir asked if I wanted to help him write his book, Hooked. Admittedly, I was hesitant at first. I tend to take on more projects than I should so I thought it over for a few days before committing.

Thankfully I did. I’ve learned a ton through this experience and am happy to be a part of something I truly believe can help startups and product builders find success.

Hooked: How to Build Habit-Forming Products is available in ebook format (on Kindle) and soon in print. For the next 5 days, the book will be available for free. Download it here by December 31st.

When you’re ready and have a few minutes, please review the book on Amazon. Early reviews are critical for the book’s success and your help would be greatly appreciated!