Getting to the 'Aha!' Moment

Here’s a recording of my thoughts after playing with Emogo:

TL;DL: when designing your product and user experience, ask yourself:

• What is unique and desirable about my product that makes users scream, “aha!”?
• When do my users encounter this ‘aha!’ moment?
• How can I deliver the 'aha!’ moment faster to my users?