How many emails did you immediately delete without opening this morning? How many of those were from firstname.lastname@example.org? We’re drowning in unwanted, rote email yet companies miss the opportunity to escape the trash and create a connection with their users by communicate more personally.
Sending personal email is an opportunity to:
- Increase Engagement - personally connect with users, let them know you care, and that you’re listening. They’ll be more engaged.
- Get Feedback - this is the #1 ingredient for successful startups and companies. Ask for their thoughts and let them know there’s an open door for feedback.
- Become Memorable - users expect noreply@ but when a personal note is received, an impression is made.
From: Sandi MacPherson
Subject: Hello Ryan
I’m Sandi, founder at Quibb. Thanks for your tweet earlier this evening - sounds like you’re enjoying Quibb so far![…]
[…] Thanks for signing up - I hope you enjoy reading Andrew’s news and posts. If you have any questions or comments wrt Quibb - please let me know!
I replied and we shared a short conversation where I learned the meaning behind the name Quibb. Fun. :) And she does this for all new users. Bravo, Sandi!
As Sandi has demonstrated, the Internet doesn’t have to be faceless. We need to stop communicating with robots.